Operations
Operations and decision science bring data to the heart of organizational strategy. Through collaborations with partners such as Accenture, BNY Mellon, and the City of Pittsburgh, RDS@Pitt empowers students to design data systems that improve efficiency, equity, and accountability across industries. Learners explore how responsible analytics can inform process optimization, resource allocation, and strategic planning—ensuring that data-driven decisions serve both organizational goals and the broader public good.
Context and Datasets
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News.Oper.010 News.Oper.010
- Operations
Digital marketing firms increasingly rely on user engagement data to optimize ad performance, but without observability into how data flows and changes across systems, ad targeting can become inefficient or biased.